Instagram for TV is now rolling out to Samsung smart TVs in the United States, expanding Meta’s big-screen experience beyond Amazon Fire TV and Google TV devices. The app is available on Samsung TV models released in 2020 and later, bringing Instagram Stories, Reels, and creator content directly to the living room.
The expansion matters because Instagram is increasingly positioning itself as a platform that can be enjoyed beyond smartphones. With support now reaching one of the largest smart TV brands in the US, users can watch content on larger screens and share viewing experiences with friends and family more easily.
Instagram first launched its dedicated TV app for Amazon Fire TV devices in December 2025 before expanding to Google TV in early 2026. The latest rollout adds Samsung smart TVs to the supported device list, significantly increasing the app’s reach across US households.
The TV app allows users to browse Reels and watch Stories from friends and creators on a larger display. Instagram has also introduced interest-based Channels that organize content around categories such as sports, comedy, travel, music, and specific creators, making discovery more structured for television viewing.
Meta is testing several new features aimed at improving the TV experience. One feature enables users to cast Reels and videos saved on their phones directly to compatible televisions. At present, casting support is limited to Google TV and Amazon Fire TV devices.
Instagram is also experimenting with a dedicated section for horizontal videos. Since traditional TV screens are designed for widescreen content, the new area could make longer and landscape-oriented videos easier to find and watch.
The company is exploring additional formats tailored for television viewing. These include longer-form creator videos, episodic content released across multiple installments, and live broadcasts designed for group viewing on larger screens.
The move gives creators another way to distribute content while allowing Instagram to broaden its presence in home entertainment. Rather than focusing solely on short-form mobile viewing, the platform is gradually adapting content formats to suit TV audiences.
Instagram for TV enters a space already occupied by video-focused platforms such as YouTube and TikTok’s TV experiences. However, Instagram’s strength lies in combining Reels, Stories, and creator content within a familiar social ecosystem.
The app currently remains limited to US users on supported Samsung TVs, while some features, including content casting, are not yet available across all television platforms.
With Samsung TV support now live, Instagram for TV is reaching a much larger audience in the United States. The addition of Stories, Reels, creator-focused channels, and upcoming long-form content reflects Meta’s effort to extend Instagram beyond mobile devices and into the living room experience.
