Hisense has expanded its premium television lineup in India with the launch of the Hisense U7SE ULED Mini-LED TV series. Available in 55-inch, 65-inch, 75-inch, 85-inch, and 100-inch screen sizes, the new range combines Mini-LED backlighting, high refresh rate panels, AI-powered picture processing, and gaming-focused features. Prices start at Rs. 63,990, making the series one of the company's most feature-rich television offerings in the Indian market.
The launch matters because larger-screen televisions and gaming-ready displays are seeing growing demand among buyers looking for a single device for entertainment, streaming, and console gaming. The Hisense U7SE lineup addresses that trend with support for up to a 165Hz refresh rate, Dolby Vision IQ, HDR10+ Adaptive, and HDMI 2.1 connectivity.
Hisense U7SE Specifications and Display Features
The Hisense U7SE series uses ULED Mini-LED panels with Full Array Local Dimming technology, allowing the TVs to control brightness across multiple zones for improved contrast and better detail in dark and bright scenes. The lineup also incorporates Hi-QLED colour technology with Pantone Validation to deliver more accurate colour reproduction.
Screen sizes range from 55 inches to 100 inches. The 55-inch, 65-inch, 75-inch, and 85-inch variants offer a native 144Hz refresh rate, while the flagship 100-inch model adds a native 165Hz Game Mode. Support for Dolby Vision IQ, HDR10+ Adaptive, HDR10, HLG, and Filmmaker Mode is included across the series.
AI Processing, Gaming and Smart Features
Hisense powers the lineup with its Hi-View AI Engine, designed to optimise contrast, colour, clarity, and HDR performance in real time. The 100-inch version receives the upgraded Hi-View AI Engine Pro. Additional features include AI Picture, AI Colour, AI Contrast, AI HDR Upscaler, and an AI RGB Light Sensor that automatically adjusts picture settings based on ambient room lighting.
For gaming, the U7SE series supports HDMI 2.1, Variable Refresh Rate (VRR), and AMD FreeSync Premium. These features help reduce screen tearing and improve responsiveness when paired with compatible gaming consoles and PCs.
The televisions run on the VIDAA Smart OS platform and support hands-free voice controls. Users also get access to popular streaming applications through the integrated smart TV interface.
Audio Performance
Hisense has equipped the U7SE televisions with a built-in subwoofer tuned by Devialet. The audio system also supports Dolby Atmos, delivering immersive sound without requiring external speakers for everyday viewing.
Market Position and Availability
The Hisense U7SE series competes in India's premium Mini-LED television segment, where brands such as TCL, Sony, Samsung, and LG are increasingly focusing on high refresh rate displays and advanced HDR technologies. The availability of a 100-inch model gives Hisense a stronger presence in the large-screen category.
One limitation is that the TVs run on VIDAA Smart OS rather than Google TV, which may influence app preferences for some users. However, the platform continues to support major streaming services and voice-enabled controls.
Conclusion
The Hisense U7SE ULED Mini-LED TV series brings together Mini-LED display technology, up to 165Hz refresh rates, AI-powered picture enhancements, Dolby Atmos audio, and gaming-focused connectivity. With screen sizes extending to 100 inches and pricing starting at Rs. 63,990, the lineup strengthens Hisense's position in India's premium smart TV market.
