CPU Comparison
Apple M4 vs Core Ultra 7 268V
A side-by-side comparison of specs, performance and value. Apple M4 is an ARM-based system-on-chip built on TSMC’s second-generation 3nm process, pairing up to 10 CPU cores (4 performance + 6 efficiency) with up to a 10-core GPU, a 16-core Neural Engine, and a new display engine. It introduces hardware-accelerated ray tracing and mesh shading to iPad and Mac, and adds AV1 decode in the media engine, targeting high-performance, power-efficient workloads across tablets, laptops, and desktops.
The Bottom Line
Overview & Launch
Specifications Compared
Performance Compared
Productivity
Very fast single-thread performance and strong multi-core scaling within its power envelope, suitable for demanding productivity workloads on macOS and iPadOS.
32GB of RAM ensures smooth performance even with dozens of tabs and apps open.
Gaming
Similar to other Arc 140V chips, great for light gaming.
Virtualization
32GB RAM allows for more comfortable VM hosting than the 266V.
Efficiency
High performance-per-watt; Apple claims the same performance as M2 using roughly half the power in tested workloads, and M4 devices typically run cool and quiet.
Maintains class-leading efficiency despite higher memory capacity.
Specialized Performance
AI / ML
- 16-core Neural Engine delivers up to 38 TOPS for on-device AI.
- Next-generation ML accelerators are integrated into both performance and efficiency CPU cores.
- Hardware-accelerated AI features in OS and apps (e.g., Live Captions, subject isolation) benefit from the NPU and unified memory bandwidth.
- Combined GPU and NPU resources make M4 well suited for client-side inference and media AI workloads.
- 48 TOPS NPU
- Total 118 TOPS platform performance
- Great for running local LLMs thanks to 32GB RAM
Content Creation
Gaming
- The integrated GPU supports modern features like hardware ray tracing and mesh shading.
- On macOS, gaming performance is constrained by title availability and reliance on translation/emulation layers.
- Playability in AAA titles at 1080p is generally limited to low or medium settings on the base M4.
- M4 iPad Pro focuses more on high-end creative and pro apps than AAA gaming libraries.
- Same Arc 140V graphics as the rest of the Ultra 7 V-series
- Suitable for 1080p low setting gaming
- Excellent for older or indie titles
Industry Impact
Best CPU by Use Case
Target Audience
Strengths & Weaknesses
Pros
- Industry-leading performance-per-watt in thin-and-light devices.
- Strong single-core performance and fast responsiveness.
- 16-core Neural Engine with high TOPS for on-device AI.
- Hardware-accelerated ray tracing and mesh shading in the GPU.
- Media engine with AV1 decode for efficient streaming.
- Thunderbolt 4/USB 4 and high-bandwidth unified memory on Mac implementations.
- Fanless implementations (e.g., iPad Pro) stay cool and quiet under typical use.
Cons
- Apple does not publish clock speeds, TDP, or detailed cache specs.
- Unified memory is not expandable beyond the configured capacity at purchase.
- No traditional socket or user-accessible PCIe lanes for add-in cards.
- Gaming on macOS remains constrained by software compatibility.
- Some configurations implement fewer CPU or GPU cores (e.g., 8- or 9-core CPU variants).
Pros
- Integrated 32GB memory for heavy multitasking
- Class-leading power efficiency
- 48 TOPS NPU for Copilot+
- Arc 140V graphics offer great mobile performance
- 5.0 GHz boost clock
Cons
- Non-upgradeable memory
- Expensive laptops required
- Not meant for heavy 3D rendering
Competitors & Alternatives
Apple M4
- Compare head-to-headApple M3Rival
SoC
- Compare head-to-headApple M4 ProRival
SoC
- Qualcomm Snapdragon X EliteRival
SoC
- AMD Ryzen AI 9 365Rival
Mobile CPU
- Intel Core Ultra 7 155HRival
Mobile CPU
Core Ultra 7 268V
- AMD Ryzen AI 9 HX 370Rival
Mobile
- Qualcomm Snapdragon X EliteRival
Mobile
- Compare head-to-headApple M3 ProRival
Mobile
- Compare head-to-headIntel Core Ultra 9 288VRival
Mobile
- AMD Ryzen AI 9 365Rival
Mobile
- Intel Core Ultra 7 266VAlt
If you only need 16GB of RAM and want to save money.
- Intel Core Ultra 7 258VAlt
A slightly slower but cheaper 32GB Lunar Lake option.
- Apple MacBook Pro M3Alt
For a premium alternative ecosystem.
- Snapdragon X EliteAlt
For a different ARM-based Windows experience.
Our Verdict on Each
The M4 raises the bar for efficiency and single-thread performance while delivering stronger multi-core scaling and a much more capable Neural Engine. It is an excellent fit for iPad Pro and Mac users who want fast, cool, and quiet operation, but platform constraints on some devices and the absence of expandable memory/PCIe remain trade-offs.
Best for: Buying an iPad Pro for creative pro workflows, or a compact Mac (Mac mini/iMac) for efficient everyday performance and light-to-medium content creation.
Read the full reviewThe 268V is the ultimate Lunar Lake chip for power users needing 32GB of RAM in a highly efficient, portable form factor.
Best for: Since the Core Ultra 7 268V is a mobile processor, it is only available inside pre-built laptops. If you are a professional, developer, or power user who needs a highly portable laptop that can handle heavy multitasking, virtualization, or large datasets, a 268V laptop is an outstanding investment. The 32 GB of integrated memory ensures you have plenty of RAM for the lifespan of the device. It is the ideal choice if you want the longest possible battery life without sacrificing performance. However, remember that the RAM and CPU are non-upgradable, so you should buy a laptop with this chip only if you are certain 32 GB is sufficient for your long-term needs.
Read the full reviewFrequently Asked Questions
Which is better, Apple M4 or Core Ultra 7 268V?
Based on our editorial ratings, the Core Ultra 7 268V comes out ahead with a score of 9.2/10. That said, the best choice depends on your workload — check the spec and performance breakdown above for gaming, productivity and efficiency differences.
Which is faster for gaming, Apple M4 or Core Ultra 7 268V?
For gaming, the Core Ultra 7 268V leads with a gaming performance score of 70/100 among Apple M4 and Core Ultra 7 268V.
Which uses less power?
The Core Ultra 7 268V has the lowest rated TDP. Power draw across these chips: Core Ultra 7 268V (17 W).
Which has more cores?
The Apple M4 has the most cores. Core counts: Apple M4 (10 cores), Core Ultra 7 268V (8 cores).