CPU Comparison
Apple M4 vs Core Ultra 7 266V
A side-by-side comparison of specs, performance and value. Apple M4 is an ARM-based system-on-chip built on TSMC’s second-generation 3nm process, pairing up to 10 CPU cores (4 performance + 6 efficiency) with up to a 10-core GPU, a 16-core Neural Engine, and a new display engine. It introduces hardware-accelerated ray tracing and mesh shading to iPad and Mac, and adds AV1 decode in the media engine, targeting high-performance, power-efficient workloads across tablets, laptops, and desktops.
The Bottom Line
Overview & Launch
Specifications Compared
Performance Compared
Productivity
Very fast single-thread performance and strong multi-core scaling within its power envelope, suitable for demanding productivity workloads on macOS and iPadOS.
Snappy performance for everyday office and browsing tasks.
Gaming
Capable of playing modern games at low settings and 1080p.
Virtualization
Limited by 8 threads but can handle light VMs.
Efficiency
High performance-per-watt; Apple claims the same performance as M2 using roughly half the power in tested workloads, and M4 devices typically run cool and quiet.
Class-leading power efficiency for exceptional battery life.
Specialized Performance
AI / ML
- 16-core Neural Engine delivers up to 38 TOPS for on-device AI.
- Next-generation ML accelerators are integrated into both performance and efficiency CPU cores.
- Hardware-accelerated AI features in OS and apps (e.g., Live Captions, subject isolation) benefit from the NPU and unified memory bandwidth.
- Combined GPU and NPU resources make M4 well suited for client-side inference and media AI workloads.
- 48 TOPS NPU enables Copilot+ features
- Total 118 TOPS platform performance
- Excellent for local AI model execution
Content Creation
Gaming
- The integrated GPU supports modern features like hardware ray tracing and mesh shading.
- On macOS, gaming performance is constrained by title availability and reliance on translation/emulation layers.
- Playability in AAA titles at 1080p is generally limited to low or medium settings on the base M4.
- M4 iPad Pro focuses more on high-end creative and pro apps than AAA gaming libraries.
- Arc 140V is a massive step up from previous iGPUs
- Best for indie or esports titles
- Can run AAA games at low settings
Industry Impact
Best CPU by Use Case
Target Audience
Strengths & Weaknesses
Pros
- Industry-leading performance-per-watt in thin-and-light devices.
- Strong single-core performance and fast responsiveness.
- 16-core Neural Engine with high TOPS for on-device AI.
- Hardware-accelerated ray tracing and mesh shading in the GPU.
- Media engine with AV1 decode for efficient streaming.
- Thunderbolt 4/USB 4 and high-bandwidth unified memory on Mac implementations.
- Fanless implementations (e.g., iPad Pro) stay cool and quiet under typical use.
Cons
- Apple does not publish clock speeds, TDP, or detailed cache specs.
- Unified memory is not expandable beyond the configured capacity at purchase.
- No traditional socket or user-accessible PCIe lanes for add-in cards.
- Gaming on macOS remains constrained by software compatibility.
- Some configurations implement fewer CPU or GPU cores (e.g., 8- or 9-core CPU variants).
Pros
- Incredible power efficiency
- Integrated 16GB memory saves space
- 48 TOPS NPU for Copilot+ AI
- Strong Arc 140V integrated graphics
- Silent operation capabilities
Cons
- Memory is non-upgradeable
- Limited to 8 cores/8 threads
- Not intended for heavy rendering
Competitors & Alternatives
Apple M4
- Compare head-to-headApple M3Rival
SoC
- Compare head-to-headApple M4 ProRival
SoC
- Qualcomm Snapdragon X EliteRival
SoC
- AMD Ryzen AI 9 365Rival
Mobile CPU
- Intel Core Ultra 7 155HRival
Mobile CPU
Core Ultra 7 266V
- AMD Ryzen AI 9 HX 370Rival
Mobile
- Qualcomm Snapdragon X EliteRival
Mobile
- Compare head-to-headApple M3Rival
Mobile
- Intel Core Ultra 7 155HRival
Mobile
- AMD Ryzen 7 8840URival
Mobile
- Intel Core Ultra 7 268VAlt
If you need 32GB of integrated RAM instead of 16GB.
For a more budget-friendly Lunar Lake option.
Compare head-to-head- AMD Ryzen AI 9 365Alt
For an alternative x86 AI PC with upgradeable RAM.
- Apple MacBook Air M3Alt
For a different ecosystem with similar efficiency.
- Intel Core Ultra 7 258VAlt
For slightly different clock speeds and 32GB memory.
Our Verdict on Each
The M4 raises the bar for efficiency and single-thread performance while delivering stronger multi-core scaling and a much more capable Neural Engine. It is an excellent fit for iPad Pro and Mac users who want fast, cool, and quiet operation, but platform constraints on some devices and the absence of expandable memory/PCIe remain trade-offs.
Best for: Buying an iPad Pro for creative pro workflows, or a compact Mac (Mac mini/iMac) for efficient everyday performance and light-to-medium content creation.
Read the full reviewAn incredibly efficient mobile processor that brings massive battery life improvements and integrated AI capabilities to premium ultrabooks.
Best for: You cannot buy the Core Ultra 7 266V as a standalone component; it is only available pre-installed in laptops. When shopping for a laptop, if you prioritize battery life above all else and want a device that handles everyday tasks, moderate creative work, and AI features seamlessly, a 266V-equipped laptop is an excellent choice. However, be aware that the 16 GB of RAM is integrated and cannot be upgraded. If you anticipate needing more memory for heavy workloads in the future, you should look for laptops featuring the 268V variant or consider traditional laptop architectures with upgradeable memory. For general users, 16 GB is sufficient.
Read the full reviewFrequently Asked Questions
Which is better, Apple M4 or Core Ultra 7 266V?
Based on our editorial ratings, the Core Ultra 7 266V comes out ahead with a score of 9/10. That said, the best choice depends on your workload — check the spec and performance breakdown above for gaming, productivity and efficiency differences.
Which is faster for gaming, Apple M4 or Core Ultra 7 266V?
For gaming, the Core Ultra 7 266V leads with a gaming performance score of 70/100 among Apple M4 and Core Ultra 7 266V.
Which uses less power?
The Core Ultra 7 266V has the lowest rated TDP. Power draw across these chips: Core Ultra 7 266V (17 W).
Which has more cores?
The Apple M4 has the most cores. Core counts: Apple M4 (10 cores), Core Ultra 7 266V (8 cores).